Projects — kajaoles

AGENCY
OPUS B (2019 – 2025)

MY ROLE

As part of a long-term collaboration with BNP Paribas, I was responsible for the full graphic support of all business segments of the bank – including Retail, Premium, Corporate, Agro, Brokerage Office, Wealth Management, and the BNP Paribas Foundation. Each project was carried out in accordance with the specific visual guidelines of the individual segment, ensuring consistency and high aesthetic standards throughout.

My work included designing a wide range of graphic materials – from promotional offers and key visuals, through reports, certificates, leaflets, brochures, infographics, posters, mailings, newsletters, and presentations, to social media graphics and visual identity elements such as logotypes and multi-pagers. A key aspect of my role also involved co-creating concepts and designing materials for marketing campaigns across ATL, BTL, and digital channels.

I was actively involved in shaping the visual communication of the brand and in adapting materials to suit the communication style and needs of each segment’s target audience.

#KeyVisual #offers #reports #brochures #flyers #certyficates #newsletters #logo #presentations #print #letters #digital #SoMe #instructions #manuals #documents

SEGMENT
RETAIL AND BUSINESS BANKING Individual client

BNP Paribas' retail banking segment provides comprehensive services for individual clients and small businesses, offering products such as personal accounts, loans, savings plans, and insurance. It operates across several countries, including Poland, Belgium, France, Italy, and Luxembourg, tailoring its services to local customer needs.

SEGMENT
PREMIUM BANKING

Premium banking at BNP Paribas targets affluent individual clients, offering them personalized financial advice, exclusive investment products, and dedicated service. While not always presented as a separate business line, it plays a key role within the retail banking offer, meeting the needs of more demanding clients.

SEGMENT
CORPORATE & INSTITUTIONAL BANKING (CIB)

This segment provides a full range of financial services to medium and large companies as well as institutions, including financing, liquidity management, investment advisory, and risk management. BNP Paribas CIB operates globally, serving clients in Europe, Asia, and the Americas.

SEGMENT
FOOD & AGRO

In Poland, BNP Paribas has a dedicated offer for the agri-food sector, including accounts, deposits, loans, and insurance for farmers. The bank supports the sector’s transition toward sustainable development by offering tailored financial solutions for food producers.

SEGMENT
BROKERAGE SERVICES

BNP Paribas offers brokerage services through entities like BNP Paribas Brokerage Services Inc. in the U.S., enabling individual and institutional clients to trade financial instruments. In Poland, these services are delivered via Dom Maklerski BNP Paribas, offering capital market access and investment advisory.

SEGMENT
WEALTH MANAGEMENT

BNP Paribas Wealth Management delivers personalized wealth solutions for high-net-worth individuals, including investment management, estate planning, and financial advisory. It has a global reach, with strong operations across Europe and Asia.

SEGMENT
BNP PARIBAS FOUNDATION

The BNP Paribas Foundation in Poland, operating since 2006, implements the bank’s corporate social responsibility agenda by supporting educational, environmental, and social solidarity initiatives. Its mission is to promote equal educational opportunities, inspire youth through scholarship and development programs, and raise ecological awareness.