Comprehensive Visual Support for BNP Paribas Bank
SHAPING FINANCIAL COMMUNICATION____
As part of a long-term collaboration with BNP Paribas, I was responsible for the full graphic support of all segments of the bank including: Retail, Premium, Corporate, Agro, Brokerage Office, Wealth Management, and the BNP Paribas Foundation. Each project was carried out in accordance with the specific visual guidelines of the individual segment, ensuring consistency and high aesthetic standards throughout.
My work included designing a wide range of graphic materials – from promotional offers and key visuals, through reports, certificates, leaflets, brochures, infographics, posters, mailings, newsletters, and presentations, to social media graphics, multi-page documents and visual identity elements such as logotypes.
A key aspect of my role also involved co-creating concepts and designing materials for marketing campaigns across ATL, BTL, and digital channels.
I was actively involved in shaping the visual communication of the brand and in adapting materials to suit the communication style and needs of each segment’s target audience.
#KeyVisual #offers #reports #brochures #flyers #certyficates #newsletters #logo #presentations #print #letters #digital #SoMe #instructions #manuals #documents
SEGMENT
RETAIL AND BUSINESS BANKING Individual client
BNP Paribas' retail banking segment provides comprehensive services for individual clients and small businesses, offering products such as personal accounts, loans, savings plans, and insurance. It operates across several countries, including Poland, Belgium, France, Italy, and Luxembourg, tailoring its services to local customer needs.
SEGMENT
PREMIUM BANKING
Premium banking at BNP Paribas targets affluent individual clients, offering them personalized financial advice, exclusive investment products, and dedicated service. While not always presented as a separate business line, it plays a key role within the retail banking offer, meeting the needs of more demanding clients.
SEGMENT
CORPORATE & INSTITUTIONAL BANKING (CIB)
This segment provides a full range of financial services to medium and large companies as well as institutions, including financing, liquidity management, investment advisory, and risk management. BNP Paribas CIB operates globally, serving clients in Europe, Asia, and the Americas.
SEGMENT
FOOD & AGRO
In Poland, BNP Paribas has a dedicated offer for the agri-food sector, including accounts, deposits, loans, and insurance for farmers. The bank supports the sector’s transition toward sustainable development by offering tailored financial solutions for food producers.
SEGMENT
BROKERAGE SERVICES
BNP Paribas offers brokerage services through entities like BNP Paribas Brokerage Services Inc. in the U.S., enabling individual and institutional clients to trade financial instruments. In Poland, these services are delivered via Dom Maklerski BNP Paribas, offering capital market access and investment advisory.
SEGMENT
WEALTH MANAGEMENT
BNP Paribas Wealth Management delivers personalized wealth solutions for high-net-worth individuals, including investment management, estate planning, and financial advisory. It has a global reach, with strong operations across Europe and Asia.
SEGMENT
BNP PARIBAS FOUNDATION
The BNP Paribas Foundation in Poland, operating since 2006, implements the bank’s corporate social responsibility agenda by supporting educational, environmental, and social solidarity initiatives. Its mission is to promote equal educational opportunities, inspire youth through scholarship and development programs, and raise ecological awareness.
New UI design for cloud-based Call Center platform
BUILD ON CCaaS POWERED BY AMAZON CONNECT FOR CAPGEMINI____
We designed a modern user interface for Capgemini’s internal call center platform. The goal was to create a scalable and intuitive solution tailored for agents, supervisors, and managers. Our responsibilities included user research, interface design, and the implementation of a design system with accessible UI themes (Light, Dark, Gray, WCAG). The result is a modular, user-friendly platform that improves clarity, efficiency, and the overall experience of customer service teams.
ALDI
ebook____
This e-book is a practical guide to the world of healthy meal prep – planning and preparing nutritious meals for the week ahead. It features a collection of simple, tasty, and well-balanced recipes developed in collaboration with a certified nutritionist. Each dish is designed to save time without compromising on nutritional value. The visual concept combines clarity with aesthetic appeal, focusing on clean layout, consistency, and appetizing imagery. Below, you’ll find the visual presentation of the e-book – a project that aims to inspire healthier habits and better daily food planning.
Product Catalogue
AMWAY____
is a comprehensive and rich collection of products offered by one of the most renowned global direct selling companies. Founded in 1959, Amway specializes in a wide range of products covering categories such as health and nutrition, beauty, home care, and personal care. The catalogue includes detailed descriptions, ingredients, benefits, and usage instructions for each product. As the Opus B agency, we have had the pleasure of designing it for many years. It is published in both print and digital versions. The project below features the 2016–2017 edition.
URVE Smart Office
DIGITAL SIGNAGE SOLUTIONS LANDING PAGE, BROCHURE AND FLYERS____
Eveo is a company specializing in digital signage software design. The URVE Smart Office booking system is a comprehensive solution for displaying information and managing room availability, including free/ busy status messages. I had the opportunity to create a proposal for the landing page, brochures, and various other marketing materials, contributing to the visual communication and user experience design of the project.
